The Refined Story provides communications consulting
with an emphasis on customer-focused content.
How do you tell your story?
Facts and figures illustrate your success, but how do you distill the numbers to connect on an emotional level? Let The Refined Story help you.
Stop Writing Crap!
Yes, we’re talking to you.
The Refined Story’s founder and principal, Joel Magalnick, comes to your business so you and your staff can become better writers.
Three hours. Loads of fun. Customized to feel your pain.
Here’s what one of our clients had to say about the class:
“I really appreciate that Joel listened to my goals in advance of the course, reviewed our site and content, and created a session directly relevant to our skill gaps (and even highlighted our strengths!). He created a collaborative atmosphere, which made the sometimes-daunting task of editing our own writing fun and interesting. I recommend working with Joel to take your team’s content (no matter what level you’re currently at) to a better skill level. “
— Alyssa Thornley, TransACT Communications
The Washington Jewish Historical Society needed a way to showcase all of its assets, so its leaders turned to The Refined Story to create a transformative online experience, which became the Washington Jewish Museum.
The Refined Story worked with this up-and-coming executive search and career counseling consultancy to develop its content, site design and digital strategy to begin attracting—and then educating—non-profits and private sector companies with top candidates.
The Refined Story has worked with several teams at T-Mobile to build or improve the user experience of specific initiatives.
When Energy Savvy needed help ensuring that its most recent white paper would be ready for prime time, they turned to The Refined Story to turn average content into a piece that popped.
Working with the Garrigan Lyman Group digital agency, we created the entire user journey for the rebranding of this bariatric weight-loss surgery practice. The new site has increased lead generation and brand recognition.
The Refined Story’s founder, Joel Magalnick, spent more than a decade in the news business. He spent most of that time running the editorial department of a community news organization where he brought its content and digital strategies into the 21st century.
One of the more interesting aspects of this new store concept the company is opening next month, where shoppers can check in by scanning an app, pick up their items, and walk out—no checkout lines, no fumbling with debit cards. (Back in my day, we called it shoplifting.) In essence, Amazon’s answer to solving issues […]
I had the opportunity this week to participate in a Design Swarm as a part of the Seattle Interactive Conference. A design swarm consists of multiple groups of people, many of whom previously didn’t know each other, come together, in an environment of controlled chaos, to solve a problem. Hopefully, as was the case here, […]
According to LinkedIn, I’ve been doing my own thing, known affectionately as The Refined Story, for a year now. Who knew (besides LinkedIn, anyway) it had been that long? Now that I’ve made it this far, I suppose it’s a good time to reflect on what I’ve done, where I’ve been, and how it’s gone. […]
Author’s note: I’m building a museum! I’m working with the Washington State Jewish Historical Society to create a digital museum — essentially a way to showcase the organization’s vast troves of historical content while engaging new audiences to explain how such an organization benefits its local community. This is Episode IV (A New Hope…ahem) in a […]
Author’s note: I’m building a museum! I’m working with the Washington State Jewish Historical Society to create a digital museum — essentially a way to showcase the organization’s vast troves of historical content while engaging new audiences to explain how such an organization benefits its local community. This is episode 3 in a multipart series. In […]
Annie Crawley didn’t grow up near an ocean. The Chicago native had Lake Michigan just a few miles from her home in the city’s working-class Northwest side, but the first time she put on a scuba suit, in her early 20s, something shifted inside her. Today the ocean is Crawley’s life. Given what she calls […]
About The Refined Story
Have The Refined Story help you:
• Become better writers in less than a day!
• Use your content as a sales tool
• Create digital and content strategies for your brand’s newsroom (or help you create a newsroom!)
• Think through and build your user experience model
Reach out to us today to increase your engagements, your leads, and your bottom line!
MEET OUR TEAM
Company founder Joel Magalnick had a vision: he wanted to make businesses—small ones in particular— better by teaching them how to tell their story. Long before he’d heard the terms Content Strategy or Content Marketing, the former journalist and news editor had this idea that he could provide the glue that bonded together the way stories were told and the stories themselves. By throwing the thoughtful practice of User Experience Design into the mix, The Refined Story was born.
Jillian Reddish comes to The Refined Story as a published writer with wide communications and digital strategy experience. Having arrived in Seattle in 2014 to earn a master’s in communication at the University of Washington, today Jill has expanded her knowledge of storytelling, publishing, and business development.